Marketing Execution

Marketing execution that fills your pipeline every month

Email campaigns, content production, demand generation, and lifecycle automation handled by your dedicated marketing team. Strategy and execution in one place, across HubSpot, Marketo, and other platforms.

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WHAT YOUR HOURS COVER

Every capability your growth team needs. One plan.

We built this breadth because we want to participate in your growth. When your pipeline scales and your team hits targets, that is the work paying off for both of us. Campaigns one month, integrations the next. No change orders, no scope renegotiations. 
These are starting points, not limits. If your business needs it, we can build it, run it, or fix it.
What we do
Marketing execution
End to end email marketing: strategy, copywriting, design, segmentation, scheduling, and performance analysis. Nurture sequences that move leads through your funnel based on behavior and deal stage, not static time delays. Re-engagement campaigns that bring cold contacts back into active pipeline.

We build directly in your marketing automation platform. Segmentation uses your CRM lifecycle stages, lead scores, and deal activity so every send reaches the right person at the right time.
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Why it matters
Business outcome
The result for your business
$36
Return for every $1 spent on email
Litmus, State of Email Report
50%
More sales-ready leads from nurture programs, at 33% lower cost per lead
Forrester Research

A repeatable engine that generates demand month over month. Nurtured leads make 47% larger purchases than non-nurtured leads. Shorter sales cycles because leads arrive educated and ready to have a real conversation. 

What we do
Digital advertising
Paid media strategy, management, reporting
  • Google and LinkedIn campaigns built around your ICP
  • Retargeting that brings visitors back when ready to buy
  • A/B tested ad copy and creative
  • Monthly spend optimization with lead-level reporting
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Why it matters
Business outcome
The result for your business
70%
Higher conversion rate from retargeted visitors vs. non-retargeted
Kwanzoo / AdRoll
31%
Lower cost per lead from multi-channel campaigns vs. single channel
Sopro, State of Prospecting 2025

Every dollar tracked to a lead. Clear visibility into what channels are working, what is wasting budget, and where to invest more. No more guessing whether paid is worth it. Your cost per lead drops and your pipeline grows predictably. 

What we do
MOps and RevOps
Pipeline architecture, attribution, alignment
  • Lead scoring so sales knows who to call first
  • Lifecycle stages that move contacts automatically
  • Attribution reporting tied to actual revenue
  • Marketing-to-sales alignment and handoff rules
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Why it matters
Business outcome
The result for your business
58%
Faster revenue growth in companies with strong sales-marketing alignment
LSA Global
138%
ROI on lead generation with lead scoring vs. 78% without
Landbase, 2025

Sales and marketing pulling in the same direction. A pipeline you can trust when leadership asks "what is working." Misalignment costs B2B companies over 10% of revenue annually. Faster follow-up on the right leads and fewer deals lost to internal confusion. 

What we do
MarTech admin
Platform management, optimization, troubleshooting
  • CRM data cleanup and ongoing hygiene
  • Broken workflow diagnosis and repair
  • User permissions, onboarding new team members
  • Portal health monitoring and proactive maintenance
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Why it matters
Business outcome
The result for your business
55%
Of CRM implementations fail to meet objectives, primarily from low adoption
Gartner / Forrester
$12.9M
Average annual cost of poor data quality per organization
Gartner

A platform your team actually uses and trusts. Organizations use only 33% of their MarTech capabilities on average. Problems get fixed before anyone notices them. No more workarounds, no more "I don't know if that data is right." 

What we do
Developer support
Custom integrations, APIs, technical builds
  • CRM-to-ERP, billing, and ecommerce integrations
  • Custom dashboards and executive reports
  • Quote builders, approval workflows, custom tools
  • API development and technical troubleshooting
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Why it matters
Business outcome
The result for your business
426%
ROI from system integration platforms over three years
Forrester TEI Study, 2025
30%
Of sales rep work week spent on manual CRM data entry
Prospeo, 2026

Systems that talk to each other. Less manual data entry, fewer errors between platforms, and tools built around how your team actually works. Time your people used to spend on copy-paste goes back to selling and serving. 

What we do
Website optimization
Landing pages, CRO, SEO, site performance
  • Landing pages designed to convert visitors into leads
  • A/B testing headlines, layouts, and calls to action
  • SEO so you show up when buyers are searching
  • Page speed improvements to reduce bounce rates
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Why it matters
Business outcome
The result for your business
223%
Average ROI from conversion rate optimization investments
Econsultancy
64%
Of all B2B website traffic comes from organic search
BrightEdge Research

More leads from the traffic you already have. A 0.1 second improvement in mobile speed increases conversions by 8.4% (Deloitte/Google). Every improvement compounds over time, and companies spend just $1 on CRO for every $92 on acquisition. 

What we do
Marketing strategy
Planning, positioning, campaign roadmaps, competitive research
  • Quarterly planning tied to revenue goals
  • Buyer persona development and messaging
  • Competitive research and positioning
  • Go-to-market playbooks for launches and new verticals
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Why it matters
Business outcome
The result for your business
674%
More likely to report success when strategy is documented
CoSchedule
377%
More likely to succeed when goals are proactively set
CoSchedule

Every campaign tied to a business goal. 40% of marketers still have no documented strategy. Your team stays focused on what moves revenue instead of chasing the latest tactic. Strategy gives every other capability direction. 

What we do
Reporting and analytics
Dashboards, attribution, executive reporting
  • Monthly reports connecting campaigns to revenue
  • Custom dashboards your leadership can self-serve
  • Attribution that ties spend to closed deals
  • Funnel analysis showing where prospects drop off
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Why it matters
Business outcome
The result for your business
23x
More likely to acquire customers when data-driven
McKinsey Global Institute
30%
Higher marketing ROI from effective attribution modeling
Marketing LTB, 2025

Answers for your leadership team without anyone building a spreadsheet. Decisions backed by real numbers instead of assumptions. Data-driven organizations grow 30%+ annually and are 19x as likely to be profitable (Forrester). 

What we do
Content strategy
Editorial planning, blog content, guides, thought leadership
  • Editorial calendar tied to buyer journey and SEO
  • Blog posts, guides, and downloadable resources
  • Topic clustering and keyword mapping
  • Repurposing existing content into new formats
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Why it matters
Business outcome
The result for your business
3x
More leads than outbound marketing, at 62% lower cost
Demand Metric
67%
More leads for companies that blog vs. those that don't
Demand Metric / Marketo

Content compounds. Companies with 400+ published posts get 3.5x more leads than those under 100. Every article is an asset that generates traffic and leads long after it is published, unlike paid ads that stop the moment your budget runs out. 

What we do
Market research
Competitive intelligence, ICP development, market sizing
  • Competitor positioning audits
  • Buyer interviews and ICP refinement
  • Market opportunity sizing for new verticals
  • Win/loss analysis on closed and lost deals
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Why it matters
Business outcome
The result for your business
42%
Of startups fail because there is no market need. Research prevents it.
CB Insights
90%
Of Fortune 500 companies use competitive intelligence
Frost & Sullivan

Knowing your market before you invest in it. Companies that apply competitive intelligence report 61% higher profit margins (WatchMyCompetitor) and make decisions 25% faster. You stop guessing what your buyers want and start knowing. 

Why it's different

Marketing that reports to your pipeline, not just your inbox

Most marketing teams measure opens, clicks, and impressions. We measure how many leads became opportunities and how many opportunities became revenue. Every campaign is tracked through your CRM attribution model so you can see the exact path from first touch to closed deal.

  • Campaigns built inside your marketing platform by the team that manages your CRM

  • Lead scoring refined monthly based on which contacts actually close

  • Nurture sequences personalized by lifecycle stage and deal activity

  • Full attribution from first touch to closed revenue

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Frequently asked questions

Both models work. We can handle content end to end, from strategy to published asset, or work from briefs and subject matter expertise your team provides. Most clients land somewhere in between.

That depends on your Accelerate tier and how you allocate hours. A Growth plan client typically runs two to four active campaigns alongside ongoing nurture and automation work. We scope capacity during your monthly planning call.
We manage campaigns across HubSpot, Marketo, ActiveCampaign, Mailchimp, and other marketing automation platforms. We have the deepest expertise in HubSpot and Marketo, and can also scope platform migrations as a separate Architect project if you are considering a switch.
No, and that's the best part. Marketing execution is already included in every Accelerate plan. There is no add-on, no separate line item. Hours flex month to month, so you can shift between campaign work, automation, content, and other capabilities as priorities change.

Stop guessing which ads create pipeline

Book a consultation. We'll review your current ad performance and show you where the gaps are.

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