Post-INBOUND Live Panel: Making Sense of HubSpot’s Product Latest Drops

In this webinar, Shaoni Das, Zach Irish, and Erika Josephison discuss the latest updates and feature releases from HubSpot. They delve into over 200 new tools and powerful betas that aim to enhance the HubSpot portal's capabilities, focusing on practical applications and how these updates can be leveraged for maximum potential. The video also introduces the concept of 'Loop Marketing,' an evolved marketing framework designed to integrate human and AI collaboration to drive unprecedented growth, highlighting its principles and the tools HubSpot provides to support this new approach.

• HubSpot's fall spotlight release included over 200 product updates and feature releases, focusing on connecting data, enabling people, and building AI teams.
• Loop marketing is an evolved version of inbound marketing, emphasizing human and AI collaboration to fuel growth, with a focus on expressing brand identity, tailoring personalized interactions, amplifying reach, and measuring outcomes in real-time.
• HubSpot's new Marketing Studio offers a visual way to plan and collaborate on campaigns, integrating AI-generated assets and allowing teams to connect and plan assets within HubSpot.