See You At Inbound!

HubSpot's State of Marketing Report for 2024 reported that 64% of marketers are already leveraging AI in their roles, with many having begun exploring AI's capabilities when it comes to content creation, market research, administrative tasks, and even upleveling the user experience with their brands.

While 2023 witnessed pilots and proofs of concept of generative AI, 2024 and beyond will see AI advancing beyond experimentation to large-scale deployments and expanding its reach to a much larger segment of the workforce. New use cases in sales and marketing will include personalized customer journey mapping, predictive sales forecasting, automated lead qualification, real-time sentiment analysis, and more. 

To put it simply, companies that harness data to guide their decisions are far more likely to hit their revenue targets than those that don't. With a treasure trove of data at your disposal, there's a golden opportunity for your team to make smarter, more informed choices.

AI is here to help, automating much of the data analysis process so you can get the insights you need quicker than ever. And then sales leaders can tap into that data to make smarter decisions, uncover hidden opportunities in deals, and fine-tune growth strategies, among many other benefits. 

As more marketers begin incorporating AI into their writing processes, it’s inevitable that we will see a rise in low-value, generic content across the internet. You can’t afford to be so captivated by AI's shimmer that you neglect 'human intelligence' and what it takes to cater to your human audience, who can detect inauthenticity from miles away.

Your best bet is to stand out by rooting your brand messaging to your uniquely human voice and using AI to support your sales and marketing efforts instead of leaving it to do the job alone.