A Canadian agricultural company specializing in cover crop and forage seeds successfully implemented HubSpot Sales Hub Professional and Marketing Hub to manage customer relationships while maintaining alignment with their existing NetSuite ERP. The 65-hour implementation included custom pipeline configuration, NetSuite integration planning, and targeted training. Results included complete sales visibility from inquiry to close, high internal adoption within weeks, and multiple closed deals through the new system shortly after launch.

How a Seed Company Finally Got Sales Visibility Without Sabotaging Their NetSuite ERP

A growing Canadian agricultural supplier was at an inflection point. Their business—helping farmers improve soil health and profitability through cover crop and forage seeds—was expanding, but their ability to track sales opportunities and nurture customer relationships hadn't kept pace.

They needed a modern CRM to capture leads and manage the sales process, but there was a catch: it had to work harmoniously with NetSuite, the ERP system already running their operations. The challenge wasn't just implementing a CRM—it was ensuring that customer and order data could flow between systems without creating conflicts or duplicate work.

They partnered with Flawless Inbound, a HubSpot Solutions Partner with deep expertise in both CRM implementation and ERP alignment, to build a sales foundation that would scale with their growth.

The Problem: When Your Sales Process Can't Keep Up With Your Growth

Before HubSpot, the agricultural supplier managed sales opportunities informally. Lead tracking, customer communications, and deal progression existed in emails and scattered notes—not in any structured system that provided visibility or consistency. For a company serving farmers across regions with complex seasonal buying cycles, this informal approach was becoming a bottleneck.

The team knew they needed HubSpot to organize their sales process, but they also needed certainty that it would align with NetSuite, where operational and financial data lived. Early in the evaluation, they explored having one partner handle both systems. However, midway through the process, leadership decided to retain their existing NetSuite consultant for ERP management while bringing in CRM expertise separately.

This decision added complexity: the new CRM would need to coexist smoothly with NetSuite without full hands-on integration support from a single vendor. Customer data, deal information, and operational records would need to align across platforms, even if maintained by different teams.

• No structured CRM for tracking sales leads and opportunities
• Sales process managed informally through email and notes
• Need for HubSpot to align with existing NetSuite ERP
• Customer and order data had to be shareable between systems
• Mid-project decision to separate CRM and ERP consultants
• Small team requiring fast adoption and minimal training time

Why This Agricultural Company Chose Flawless Inbound Over Other HubSpot Partners

Flawless Inbound won the engagement by demonstrating fluency in both worlds: HubSpot CRM and NetSuite ERP alignment. During discovery, their consultants discussed both platforms in depth, showing they understood not just how to implement HubSpot, but how to make it complement an existing ERP infrastructure.

What sealed the deal was Flawless's comprehensive proposal. They outlined a clear plan to implement HubSpot Sales Hub and Marketing Hub while establishing integration points with NetSuite for key data like customers and deals. Even knowing the client would retain separate NetSuite support, Flawless showed they could architect a HubSpot environment that would play nicely with the ERP—through connectors, data syncs, or structured exports.

Their approach gave the agricultural supplier confidence they wouldn't end up with warring systems or data chaos down the road.

• Dual expertise in HubSpot CRM and NetSuite ERP environments
• Clear integration strategy for HubSpot-NetSuite data alignment
• Comprehensive proposal covering Sales Hub, Marketing Hub, and sync planning
• Understanding of agricultural sales cycles and seasonal buying patterns
• Ability to implement CRM that complements existing ERP infrastructure
• Proven track record with small businesses requiring fast deployment

The Implementation: Building a HubSpot CRM That Actually Works With NetSuite

Flawless Inbound implemented HubSpot Sales Hub Professional, configuring the platform specifically for the seed sales process. They built custom pipelines and deal stages that reflected the agricultural buying journey—from initial inquiry through seasonal purchasing decisions to closed sales. Contact properties were tailored to capture the unique information relevant to farmers and agricultural buyers.

On the integration front, Flawless took a pragmatic approach. While they wouldn't be managing NetSuite directly, they documented clear integration points between HubSpot and the ERP. They provided guidance on connection options—whether through third-party connectors or structured data exports—to keep customer lists and key information synchronized across both systems. The goal was to ensure that when the time came to connect the platforms more deeply, the foundation would be ready.

Marketing Hub was configured to support outreach to farmers, enabling email campaigns and engagement tracking that the company had never had before. This gave them tools to nurture leads through long agricultural sales cycles and stay top-of-mind during planting seasons.

Perhaps most critical for this small, growing team was training. Flawless delivered focused, concise training sessions designed to get the owner and sales reps using HubSpot immediately—no theoretical fluff, just practical workflows for tracking leads and logging follow-ups. The entire implementation was completed efficiently in approximately 65 hours.

• HubSpot Sales Hub Professional configured for agricultural sales cycles
• Custom pipelines and deal stages matching the seed sales process
• Contact properties tailored to farmer and agricultural buyer information
• NetSuite integration planning and documentation for future connectivity
• Guidance on connectors and data sync options to align systems
• HubSpot Marketing Hub for email campaigns and engagement tracking
• Focused training sessions for rapid adoption by small sales team
• Efficient 65-hour implementation timeline

The Results: From Zero Visibility to Closed Deals in Weeks

The transformation was both immediate and measurable. For the first time, the agricultural supplier had complete visibility into their sales pipeline. The sales team and management could track every lead from initial inquiry through close, replacing informal guesswork with a structured process and clear accountability.

While the full NetSuite integration wasn't executed during the initial project, the HubSpot system was architected to complement the ERP perfectly. By using matching customer IDs and maintaining data consistency, reports from both systems could be aligned and cross-referenced. The door remained open for deeper integration as the business continued to grow.

Internal adoption exceeded expectations. Thanks to Flawless's practical training approach, the team was regularly logging interactions in HubSpot within weeks. The system became part of their daily rhythm, not a burden they resisted.

The proof came in results: shortly after implementation, the company closed multiple deals directly through the new system, with five closed-won opportunities tracked in HubSpot during the initial period. The CRM wasn't just tracking sales—it was actively supporting revenue growth.

Flawless Inbound delivered exactly what the agricultural supplier needed: a scalable sales process powered by HubSpot, architected for future growth, and ready to integrate more deeply with NetSuite when the time was right.

• Complete sales visibility from inquiry to close for the first time
• Structured sales process replacing informal tracking methods
• HubSpot architected to complement NetSuite ERP with matching customer IDs
• High internal adoption within weeks of launch
• Regular interaction logging became part of daily workflow
• Five closed-won deals tracked in HubSpot shortly after implementation
• Foundation established for future system integration and growth
• Efficient 65-hour project timeline minimized disruption

Ready to Scale Your Sales Operations?

If you're managing sales through scattered spreadsheets, trying to align a new CRM with your existing ERP, or struggling to give your growing team the visibility they need to close deals, you're not alone. Flawless Inbound specializes in implementing HubSpot CRM for agricultural and distribution businesses that need systems working together, not creating more complexity.

Let's talk about building a sales foundation that scales with your business. Contact Flawless Inbound to explore how we can help you implement a CRM that actually fits your operations.