As one pioneer once said, “The best way to predict the future is to create it.”

With HubSpot’s new AI features, you can see that future forming: one where CRM, marketing, sales, service, and data aren’t merely connected but actively intelligent, intuitive, and built to work alongside you.

Let’s dive into the Breeze, HubSpot’s boldest move yet in reshaping how teams collaborate with AI.

1. Breeze Customer Agent: Your 24/7 AI Concierge

Account Level: HubSpot Professional+

Breeze Customer Agent doesn’t just sit there answering questions. It qualifies prospects, taps into HubSpot records to pull history, updates properties, and personalizes replies, all automatically.

Voice conversations? Handled. Testing & Coaching experiences? Now built in, highlighting knowledge gaps across all customer agents so you can refine content and watch performance improve.

Multiple Customer Agents can now exist in a single portal, each assigned to specific calling channels. If a resolution isn’t reached, the caller routes seamlessly to the assigned human team. Authentication ensures the person on the line is who they say they are, and front-office conversations now generate leads in real time. Quick actions, session timeouts, and handoff messages can all be customized.

2. Breeze Assistant: The AI That Remembers and Analyzes

(formerly Breeze Copilot)

The old Copilot was helpful but potentially a little forgetful.

But the rebranded Breeze Assistant has memory. Therefore, it understands your CRM and your entire business environment. It connects to Google Workspace, Microsoft 365, and Slack, performs complex analyses on business questions, and remembers your preferences across sessions, getting better and better over time. Desktop and mobile support means you can query and act from anywhere. 

The real magic is the custom assistants. Teams will now be able to design AI helpers that understand workflows unique to their business - CRM data, documents, meeting notes - all connected and ready to generate actionable insights.

Implementation: Available now for accounts with Breeze Assistant.

3. Breeze Studio: The Workshop for Your AI Workforce

Account Level: Starter+

Breeze Studio will be where the magic is crafted.

The Assistants Editor will let you define knowledge and conversational behavior. The Agents Editor gives complete control over autonomous behavior: what knowledge agents use, and how they make decisions during tasks.

Now you can tailor pre-built agents and build custom assistants from the ground up. Partners and customers will soon be able to create agents from scratch, making it truly your AI workforce.

Perhaps you're a SaaS company automating trial retention. Studio now allows you to create an agent that monitors usage, triggers follow-up campaigns, and flags churn risks directly to sales. No spreadsheets. No missed signals.

4. Breeze Marketplace: Plug, Play, and Scale

Breeze Marketplace is now your curated store of HubSpot-built Agents and Custom Assistants. Need a Closing Agent? Done. Customer Health Agent? Click install. RFP Agent, Social Post Agent, Company Research Agent, Blog Research Agent, and more. Pre-built, ready to go, fully customizable.

Custom Assistants let you design workflows unique to your business: auto-generating social content, handling customer handoffs, or pre-screening leads. Your digital team can grow overnight without a single hire.

The Bigger Picture at INBOUND ⬇️

And that’s just scratching the surface. Breeze alone represents a complete reimagining of how AI integrates into your CRM, but it’s only one part of HubSpot’s INBOUND 25 announcements.

We’re covering every feature as it rolls out, with live updates and deep dives right on our site. Check out the full list of HubSpot’s biggest announcements here.