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Data is the engine behind every great business decision—but let’s be honest, wrangling it often feels like chasing a moving target.
HubSpot is making that a thing of the past. With the relaunch of Operations Hub as Data Hub, the same powerful engine now comes with a more approachable interface and AI-powered features that let anyone manage, clean, and activate data without needing a PhD in data science.
Here’s what’s new and why it matters:
Data Studio: Turn Scattered Data Into Actionable Insights
Account Level: Data Hub (all editions)
Data Studio transforms fragmented datasets from multiple sources into a single, actionable view. Using a spreadsheet-style interface that’s intuitive for non-technical users, teams can blend, clean, and format data—then activate it instantly across HubSpot’s Smart CRM, workflows, and reports.
Key Capabilities:
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Spreadsheet-Style Interface: Manage and manipulate data with ease
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AI Assistance: Automates blending, cleaning, and formatting from multiple sources
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Seamless Activation: One-click use of datasets in Smart CRM, workflows, and reporting
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Eliminate Manual Work: Auto-connects spreadsheets, apps, and warehouses
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Data Accuracy: Ensures customer information is always current and complete
Teams can merge CRM data with external spreadsheets and warehouse datasets to create a fully accurate segment for a campaign. AI-assisted cleaning guarantees reliability, and the dataset immediately powers personalized campaigns and dashboards—no coding or manual import/export needed.
Data Quality: Keep Your CRM Accurate Without the Busywork
Account Level: Data Hub (all editions)
Even the best datasets aren’t immune to duplicates, outdated info, or missing fields. Data Quality uses AI to continuously monitor, correct, and enrich your customer records, ensuring your data remains trustworthy and actionable.
Key Capabilities:
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Continuous Monitoring: Automatically scans for duplicates, errors, and outdated info
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Automated Fixes: Corrects common data issues without manual intervention
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Smart Enrichment: Fills missing info from conversations and third-party sources
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Customizable Rules: Maintain consistency as your team grows
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Enterprise-Grade Simplicity: Powerful features in a simple, user-friendly interface
Why does this matter? Sales and marketing teams need to be able to trust every contact record. AI-driven Data Quality enriches and corrects records continuously, preventing campaign errors, improving reporting accuracy, and powering AI personalization. Your team focuses on strategy, not spreadsheets.
Harness Your Data to Drive Results
A CRM is only as powerful as the quality of the data it holds. HubSpot’s Data Hub updates make it easier than ever to manage, clean, and activate your customer information, giving your teams confidence that every record is accurate, complete, and ready to drive results. With AI-powered Data Studio and continuous Data Quality monitoring, you can finally focus on strategy and growth instead of manual cleanup and spreadsheets.
As always, we’re tracking every INBOUND 25 update right here on our website. From Sales Hub to Marketing Hub, Breeze AI, and now Data Hub, check out our pages to see what’s new and how it can transform the way you use HubSpot.