INBOUND 25: Here Are 4 Marketing Hub Updates That Redefine Intelligent Growth

HubSpot came to INBOUND 25 with a clear mission: make marketing more intelligent, more personalized, and less fragmented. The updates to Marketing Hub put audience segmentation, personalization, campaign building, and email execution under one AI-powered roof.

Here’s what marketers need to know:

1. Segments: Goodbye “Lists,” Hello Smart Targeting

Available for all Marketing Hub tiers

“Lists” are officially rebranded as Segments, and this is more than a name change. Segments are now the unified hub for audience targeting and personalization, powered by AI.

What you can do with Segments:

  • Build precise groups with intuitive tools and AI recommendations

  • Discover new, high-potential audiences you might be missing

  • Personalize CTAs, website pages, and content in real time

  • Centralize your targeting and personalization efforts in one place

Screenshot_2-9-2025_143824_hubspot.amp.vg

 

Do you want to identify a segment of visitors who’ve returned three times in the past 60 days but haven’t purchased? Segments can instantly trigger a personalized landing page and CTA designed to bring them over the finish line.

 

 

2. Personalization: A New Home for Tailored Experiences

Available for Professional+

The new Personalization app will provide a dedicated hub to manage, optimize, and scale personalized web experiences.

Screenshot_2-9-2025_143931_hubspot.amp.vg

Key capabilities include:

  • Personalization Home: A single dashboard for all personalized web content

  • Personalization Agent: AI recommendations on which segments respond best, plus automated creation of tailored websites and CTAs

  • Content Variants: Create and manage multiple targeted versions of landing pages or CTAs from one central place. For example, your homepage CTA can now look different for a first-time visitor vs. a returning lead, without duplicating content or juggling multiple dashboards.

3. Marketing Studio: Campaigns Without the Chaos

Available for Professional+

Marketing Studio is an all-in-one, drag-and-drop canvas that makes campaign planning truly unified. Instead of hopping between tools, everything lives in one collaborative workspace.

What makes it powerful:

  • Consolidates fragmented tools into a single workspace

  • Embedded AI suggests strategies, drafts content, and optimizes schedules

  • Guided workflows help you choose the right tools at the right time

  • Collaborative canvas keeps teams aligned and reduces context-switching

A marketing team can launch an email + social + landing page campaign in one view. AI can even recommend times, draft copy, and streamlines workflows, so execution is faster and smarter.

4. AI-Powered Email: Intelligent Campaigns at Scale

Available for Professional+

HubSpot is raising the bar on email marketing with its AI-powered email engine, designed to make every send smarter and more personalized.

Capabilities include:

  • AI Email Creation: Generate complete branded drafts with a simple prompt

  • Dynamic Personalization: Tailor content for every recipient using CRM data

  • Engagement & Send Time Optimization: Predict when and who is most likely to engage

  • Insights on Autopilot: Real-time summaries, anomaly detection, and instant recommendations

Screenshot_2-9-2025_144044_hubspot.amp.vg

READY TO FUEL THE FUTURE OF YOUR MARKETING HUB? 

At the end of the day, marketing is still the engine that drives your business forward. But in a world where customer expectations are higher and speed matters more than ever, you need tools that do far more than keep up; they need to scale smartly, amplify impact, and keep every part of your go-to-market team aligned.

That’s exactly what HubSpot’s Marketing Hub updates are built to deliver. We’re tracking every announcement from INBOUND 25 right here, so you don’t miss a thing.

And if you’re wondering how to bring these changes into your own HubSpot platform, our team is here to walk with you every step of the way.

 
, , ,