Rev Ops vs Sales Ops: Do you know the difference?
Too many organizations have their sales team, marketing team and customer service team working in silos. This leads to mixed messaging, higher customer acquisition costs, and margin erosion. At the end of the day, it costs your company money. If your company is going to lead your peer group in terms of growth, you need to be thinking about the structure of your organization and the tools you use to support it.
Rev Ops (Revenue Operations) remove the friction between the sales team, marketing and customer success by providing the day-to-day insights to make long-term strategic decisions and is responsible for the technology needed to be used in marketing, sales and customer success.
Sales Ops (Sales Operations) cover everything you need to keep the sales team on track to hit their targets, including sales forecasting, processes, performance management and training.
Setting steep selling goals and creating a basic sales pipeline will be only one part of the puzzle. To make the journey down that pipeline as frictionless and effective as possible, you must know how to break down the silos and work as a revenue generation team.
If you're looking to:
- Get a margin premium
- Lower your customer acquisition costs
- Increase your revenue per employee
- Learn what makes a robust and intuitive CRM Solution and how to leverage it effectively to manage your client interactions
Then this session is absolutely for you!
Watch this workshop recording and seize the chance to learn to establish revenue operations that help the sales operations team succeed.