Adding Value through Friction: Crafting Customer Delight
What does Client Delight look like?
Attract, Engage, Delight.
Posts about sales and marketing alignment:
10 Questions to Marketing Technologists
Every day, I dig through a lot of work-related content like blogs, websites, or case studies – and...
One Year Later – Five Ways Marketing and Sales Have Changed for Good Because of the Pandemic
Well, it’s March again. For many of us, March 2020 marks the last time business felt “normal.” Even...
A Practical Guide to Marketing and Sales Alignment Automation for HubSpot Users
One of the most critical elements of a modern sales and/or marketing strategy is alignment with the...
Why Good Writing Matters
When was the last time you actually paid attention to what you're reading – the words, the meaning,...
5 Tips for Better Sales and Marketing Alignment
In the past, sales and marketing used to operate as two completely separate entities, with two...