Sales Enablement

Sales Enablement for B2B Organizations 

Do you find your traditional sales approach just aren’t delivering the results you’re used to? Or, perhaps you’re a younger company on the cusp of growth, and you’ve never really had a firm sales strategy beyond leveraging your immediate network? 

That’s fine. It’s where sales enablement comes in. Here’s our approach: 

  • Identify what our clients do really well 
  • Understand the problems their customers are trying to solve 
  • Develop a strategy that maximizes a companies and its sales peoples’ ability to fill the role of trusted, valued advisor 

You’ve heard “always be closing”, but customers aren’t looking to be sold to. They’re looking for ways to resolve the pain of the problems plaguing their businesses. Winning them over means demonstrating your value long before they’re actually ready to make a decision. If you want to actually close those deals, focus instead on always helping. 

The New Customer-Centric Paradigm 

Today’s buyers are smart. They know more. They’ve got the whole internet at their fingertips. They’re not waiting for you to cold call them: they’re actively researching every day. 

When they make it to a salesperson, they’ve already educated themselves. But through smart use of a CRM platform like HubSpot, sales reps have access to a wealth of information already. If they’ve been engaging with content on the website for instance, you’ll have a strong idea of the problems they may be facing, and can tailor your interaction to respond to those concerns. 

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An Effective Approach for Every Customer 

Sales enablement is all about ensuring that salespeople have the resources, information, and knowledge they need to succeed in the sales process. It’s a more rigorous approach to a field filled with ad hoc rules and assumptions that may no longer apply as they used to. 

Every engagement we make includes a deep look at your sales process. 

  • What are the sales frameworks you’ve used in the past, and which are most likely to bring results in the future? 
  • Do your sales people go into meetings properly prepared, ready to engage with the clients in a relevant, helpful way? 
  • Are you selling what the client wants? Are you resolving their pain? 
  • Is the transition from marketing to sales to service suffering from a disconnect between three out-of-sync departments? 

In any case, whatever the type of company you serve, you need to convince the people within it that your solution is going to demonstrate some value to them — that they’ll come out further ahead with you than without you. They want to be confident that their purchase will genuinely help. 

Adopting essential sales enablement tactics is one of the most powerful things any struggling B2B company pursuing growth can do.

Saher Ghattas, Founder, Flawless Inbound

How We Produce B2B Sales Success 

The critical tool that makes it all work together in harmony is the HubSpot CRM. Using this, you integrate your website, your customer data, your communication, and even your customer service, into one comprehensive, cohesive engine. 

But our real secret weapon is our people. 

We maintain a talented team of account strategists, content writers, marketing and sales technologists, web designers, graphic designers, digital marketing experts, SEO specialists, and B2B consultants. When you mix these guys together, you get a smart, results-oriented inbound strategy that addresses sales, marketing, and service needs. 

  • Sales coaching to open up new ideas and approaches and invigorate your sales culture 
  • A full understanding of the opportunities unlocked by sales email sequence automation 
  • Marketing and sales collateral that sales can use to augment their approach and give potential clients as memorable references 
  • Evaluation of the most appropriate sales framework, and the tools and guidance you need to succeed with it 

When we’re done, you’ll have a sales force ready to take on anything — as well as a marketing and service department that work together as one cohesive, collaborative whole. 

Blasting Forward with Sales and Marketing Alignment 

Alignment is important to our playbook because one of the biggest problems facing B2B companies today is the disconnect between the marketing and sales departments. This results in inefficient and jarring lead handoffs that leaves sales scrambling to get up to speed. 

By pairing our sales enablement solution with a marketing enablement program that builds a humming inbound machine, you’ll vanquish that common pitfall. Working to ensure the two departments are working together, you’ll get optimized results in both areas — and from the customer’s perspective, the entire process will appear so much smoother. 

Sharing information, learning from it, and optimizing toward a better approach on both ends of the deal is the most powerful way to level up from your standard sales enablement. 

That’s the synchronized approach we take. 

So, let’s talk about your business, your customers, and what we can do to help you grow. 

The HubSpot CRM

The critical tool that makes it all work together in harmony is the HubSpot CRM. Using this, you integrate your website, your customer data, your communication, and even your customer service, into one comprehensive, cohesive engine.

Ready to jump in?

Let’s talk about your business, your customers, and what we can do to help you grow.

Read This! The Two Major Ways CRM Slashes the B2B Sales Cycle

One of them is by centralizing and organizing your data. Know what the other is?