Marketing Enablement

Marketing Enablement for B2B Organizations

Do you find your traditional marketing plans just aren’t delivering the results they used to? Or, perhaps you’re a younger company on the cusp of growth, and you’ve never really had a firm marketing strategy before? 

That’s fine. It’s where marketing enablement comes in. Here’s our approach: 

  • Identify what our clients do really well
  • Understand the problems their customers are trying to solve
  • Connect these dots such that when a customer seeks help, the client is ready to step in as a trusted advisor

Customers aren’t looking to be sold to. They’re looking for ways to resolve the pain of the problems plaguing their businesses. Winning them over means demonstrating your value long before they’re actually ready to make a decision. 

The New Customer-Centric Paradigm 

Today’s buyers are smart. They know more. They’ve got the whole internet at their fingertips. They’re not waiting to stumble upon a solution through a sales call or a billboard ad, they’re actively researching every day. And on average, 70% of the buying process happens before they ever speak to a salesperson. 

When we deploy our marketing enablement program, we’re going after that 70%. Using a proven mix of strategy, content, technical expertise, automation algorithms, workflows, web design (and alignment with your sales team), we figured out what it takes to get any given B2B business in front of customers eagerly searching for solutions.

Make your Journey to the Summit

Dig into this business novel focused on B2B marketing success for Canadian and US companies

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Understanding the Customer

Every engagement includes a deep look at your customers. You may be targeting receptionists looking for ways to automate their workday. CEOs seeking IT security solutions to protect their business. Industry specialists always searching for ways to save money.

In any case, whatever the type of company you serve, you need to convince the people within it that your solution is going to demonstrate some value to them — that they’ll come out further ahead with you than without you.

  • What brings your customer pain every day? 
  • Who are the individuals in the organization who stand to benefit most from your service? 
  • Where are they looking for help?

Excellent marketing enablement involves positioning your B2B company as your customer’s natural, critical ally thanks to seamless integration with their buyer’s journey.

Saher Ghattas, Founder, Flawless Inbound

How We Produce B2B Success 

The critical tool that makes it all work together in harmony is the HubSpot CRM. Using this, you integrate your website, your customer data, your communication, and even your customer service, into one comprehensive, cohesive engine. 

But our real secret weapon is our people. 

We maintain a talented team of account strategists, content writers, marketing technologists, web designers, graphic designers, digital marketing experts, SEO specialists, and B2B consultants. When you mix these guys together, you get a smart, results-oriented inbound strategy that meets the customer where they are. 

  • A series of blog articles that act as quick tips to common problems 
  • A more in-depth post that explains how a full solution works 
  • A video guide to how your service provides value 
  • An eBook that compiles a ton of useful information into one handy reference 

The content speaks to the specific problems they’re dealing with day-to-day and builds empathy and rapport as it nurtures them along a path you lay out toward a holistic solution. It ends with them converting to a lead, ready for your sales team to take over and build on that education. 

Blasting Forward with Marketing and Sales Alignment 

It doesn’t end there. One of the biggest problems facing B2B companies today is the disconnect between the marketing and sales departments. This results in inefficient and jarring lead handoffs that leaves sales scrambling to get up to speed. 

By pairing our marketing enablement solution with sales enablement and working to ensure the two departments are working together, you’ll get optimized results in both areas — and from the customer’s perspective, the entire process will appear so much smoother. 

Sharing information, learning from it, and optimizing toward a better approach on both ends of the deal is the most powerful way to level up from your standard marketing enablement. 

That’s the cohesive approach we take. 

So, let’s talk about your business, your customers, and what we can do to help you grow. 

The HubSpot CRM

The critical tool that makes it all work together in harmony is the HubSpot CRM. Using this, you integrate your website, your customer data, your communication, and even your customer service, into one comprehensive, cohesive engine.

Ready to jump in?

Let’s talk about your business, your customers, and what we can do to help you grow.

Read This! The Two Major Ways CRM Slashes the B2B Sales Cycle

One of them is by centralizing and organizing your data. Know what the other is?