Our Story

We Believe in Betterment

Bettering ourselves, bettering our communities — and of course, bettering our businesses. 

At the heart of our operations beats our Culture Code: THRIVE. It stands for Transformation, Human & Humour, Results, Integrity, Vision, and Experience, Education, & Exposure. We combine our experience and shared vision to bring results through transformation. We keep things human and relatable and operate always with integrity. 

We hand-select the people we can trust to champion these values as we go about our work because we truly believe that a culture of results-based self-improvement not only benefits an organization, but its individuals — and through them, our communities. 

How Did WGet Here? 

Flawless Inbound began in 2014 as a management consultancy. But as we started helping our clients, we identified something very interesting: there’s a huge challenge in the marketplace when it comes to execution on the problem of growing a company. 

This gap was no more apparent than in the sales, marketing, and service divisions of growth-hungry companies. This surprising find prompted us to expand from management consulting by growing a nimble team capable of pulling together valuable skills and experience to execute throughout these three divisions toward the goal of growth. 

The result? Entrepreneurs and business owners newly empowered to scale up their businesses beyond their original business plans — and a powerhouse team ready for anything. 

The Details 

In 2014, we were just the founder and co-founder: two people. In 2019, we’re 15-people strong (and growing). We’ve worked with more than 70 B2B organizations in Canada and the US, operate out of Alberta and BC, and are a proud privately held Canadian organization. 

We’ve done this all through a totally customer-funded model. There are no government funds here, no grants, no venture capital. Just growth based on referral, word of mouth, and of course, applying our own sales and marketing playbooks. 

How We Drive Growth 

When our clients come to us seeking leadership on executing strategies that drive growth, we deploy a three-pronged approach. 

Make your Journey to the Summit

Dig into this business novel focused on B2B marketing success for Canadian and US companies

Sales Enablement 

  • Designing a full sales framework 
  • Implementing CRM technology  
  • Aligning sales with marketing 
  • Creating reliable buyer personas 
  • Advanced reporting and sales coaching 

Marketing Enablement 

  • Digital marketing strategies 
  • Content and campaigns focused on personas 
  • Sophisticated SEO programs 
  • Managing digital media buys 
  • Account-based marketing 

Service Enablement 

  • Automated feedback processes 
  • Creating and maintaining a knowledge centre 
  • Customer Advocacy with NPS 
  • Efficient self-service opportunities 
  • Connecting Service with Sales and Marketing 

Let’s Get Talking! 

There’s nothing we love more than welcoming new companies to our proven methodology and getting to work on discovering all the ways we’re able to help. Well, welcoming new fabulous team members is pretty high up there too. 

If you like the sound of Flawless Inbound, reach out to us below. Whether you’re looking to us for help growing your company, or you want hop aboard and be part of that growth engine yourself, we’re always ready to find out just how great a fit we can be!