Flawless at Inbound 2023

HubSpot has always been trying to figure out how to empower businesses to work smarter, not harder. Their new set of AI-powered tools is not only designed to increase efficiency but also spark creativity and future-proof your business. Here are just a few things you'll be able to do: 

• Create AI-generated content for social media (pictured below via HubSpot), blogs, landing pages, subject lines, and more
• Use Campaign Assistant to generate assets for campaigns based on simple inputs and campaign goals. 
• AI-generate reports through simple questions (i.e. Where are my best leads coming from?) 
• Even build a one-page website (content included) by answering a few questions for AI

More details on all of these brand-new, game-changing features coming soon! 

It's impossible to ignore the worldwide impact of Generative AI, as it has swiftly reshuffled the deck for business, entertainment, and even society. HubSpot is no exception, as they too are leveraging AI's capabilities to create a Smart CRM.

No more dealing with disparate technology that leaves you confused about your customers, what they do, and how they buy —  HubSpot’s Smart CRM connects all of your engagement Hubs with a singular AI-powered system of record, unifying, enriching, and de-duplicating customer data across traditionally disparate data sources.

There's a whole bunch more happening in the works, and we can't wait to fill you in on how you can achieve intelligent outcomes by unifying your data with Smart CRM. For now, stay tuned, and start feeling the anticipation!

The new Sales Hub will bring all your sales data, tools, and teams together on one single platform - making it so, so easy to adopt and automate time-consuming tasks. Now, your sales team can actually spend more time actually connecting with customers and meeting their goals. The objective is to focus on quality over quantity, outcomes over activities, and truly help your customers.

As part of the relaunch, you can expect improvements in:

• Prospecting workspace (pictured below)
• Lead management
• A/B testing in sequences
• Sequence analytics & reporting
• Meetings improvements

More information on these updates will be added as Inbound progresses - stay tuned for more info.

Yes, that's right! HubSpot is giving its commerce tools a new home – Commerce Hub.  This repackaging consists of many of the features you’re already familiar with today, such as:

• HubSpot payments
• Quotes
• Payment Links
• Automated Billing
• Products Library

There are also some exciting new entries en route for this Hub, so make sure to keep your eyes peeled! 

When it comes to the current CRM - new Customization features will enable developer teams to customize the cards that appear in the centre panel of your contact, company, and deal records to show exactly the information you need. This way, they can build richer, more interactive extensions to improve the overall functionality and user experience for their teams.