Should You Use Shopify's HubSpot Integration as your Ecommerce Solution?

Shopify is a widely used ecommerce solution many companies trust to handle their online selling needs. And HubSpot is a powerful CRM tool that allows companies the ability to better serve their customers by managing communication and relationships.

So, they should work well together, right?

Before we start, let's explore the strengths and weaknesses of using Shopify as an ecommerce platform for context.

Strengths and Weaknesses of Shopify as Your Ecommerce Solution


  • Fastest load time
  • It is one of the best platforms for SEO rankings
  • Quick and easy set up
  • User-friendly client interface
  • Free SSL certificate
  • Unlimited orders, products, file storage, bandwidth
  • You can accept credit cards and 100 payment gateways
  • Sell via Facebook, Pinterest, eBay, Amazon and Square POS
  • Easy product and asset management
  • Inventory tracking
  • Great customer service
  • Get found on product comparison sites
  • Fully integrated with HubSpot


  • Not very customizable – select templates and themes
  • No B2B capabilities without Shopify Plus – hence more recommended for B2C
  • Add-ons are quite costly
  • Charge commission per sale
  • It’s almost always a different URL
  • Monthly or annual subscription fee
  • They manage the hosting and files 

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Advantages of Using HubSpot and Shopify

Using Shopify's HubSpot integration opens up some compelling doors. It allows you to integrate your online store data with a leading mid-market CRM, marketing automation, and customer service software that, if you're here, you probably already use.

And Shopify’s integration works with all versions of HubSpot — including the free CRM.  

Sync & Segment

Connect HubSpot and Shopify to sync customers, products, and deals. The sync turns this data into powerful marketing signals in HubSpot. This data can be segmented and used for cross-selling, up-selling, and encouraging recurring buys. 

Build a Brand Your Customers will Love. 

To grow today, you must stand out, but the ecommerce giants out there make that hard. Inbound marketing provides a methodology built around content, social media, and organic search. It’ll help you attract an audience and build a brand that puts you above the pack. This is where SEO for ecommerce comes in. With the HubSpot integration, you can keep your digital strategies aligned.

Personalize & Automate

Upgrade your marketing with this Shopify data by creating abandoned cart email nurturing sequences, smart CTAs in content, product specific re-engagement ads, and much more. Power any of these campaigns with workflows to automate on-going manual actions. 

Integrates with:

  • Facebook
  • Eventbrite
  • Google Ads
  • Facebook ads
  • Survey Monkey
  • Zapier
  • Google Products
  • Amazon 

One Stop Shop with HubSpot and Shopify

With HubSpot, products bought from Shopify can be tracked, kept record of and asked feedback for. Service is as important, if not more important, than sales when it comes to keeping customers loyal and engaged with the brand. HubSpot’s Service takes care of this.

In short, the HubSpot integration can be of enormous help to companies that want to optimize their ecommerce pipelines.

Want to get Shopify set up with your HubSpot CRM? Talk to us. We handle all aspects of B2B companies' digital strategies, and have put our plans into practice with more than 80 across Canada and the US. We'll get your ecommerce solution set up and talking to your CRM — so you can learn from direct sales and optimize your sales, marketing, and service, for closing more. Contact us here.

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