You’ve spent the money, you’ve got a HubSpot license, and you’re pretty good with software. So is your team. So, you oughta just be able to handle this yourself, right?
You can. You can do anything. But is taking on an enormous platform that brings together your sales, marketing, and service departments really something you want to do alone? Or would you be better off working with a HubSpot partner?
HubSpot is a Big Platform
Not only is the HubSpot CRM an excellent way to bring together all your leads into one place and track your sales deals — it’s also capable of managing a vast amount of content and campaigns.
- Blogs and landing pages
- Social media posting
- Email marketing and workflows
- Conversational marketing through chat bots
- Ticketing systems
It just keeps going. Some companies with an established sales, marketing, and service team set up already with the right skills might be able to dive in. But for many small and medium businesses, navigating the sheer amount of options you have effectively is going to come with a steep learning curve.
Do You Have the Content Clout to Actually Use the Tool?
Many smaller businesses operate without in-house talent to actually create content that connects with their audiences. They rely on word-of-mouth and referrals, and it’s a great way to get started. Scaling from there means marketing, however, and when you don’t already have a marketing department that understands how to sell through content marketing, you won’t be able to use HubSpot to its full potential.
HubSpot is designed to augment your sales team with tools that organically draw people into your website — and if you haven’t created that attractive content, you may find yourself unable to extract the value you’re expecting.
How About the Technical Expertise?
The power of automation multiplies when you’re constantly optimizing. Great HubSpot partners know that the first iteration of a process is just that: the first iteration.
Measuring how well something does, whether it’s an email, a CTA, or a particular piece of content, allows you to do more of what’s working and less of what’s isn’t. A keen technical team is constantly on top of making processes better, eliminating or easing the points were people typically drop off, and generally maximizing every drop of conversion potential for your company.
With knowledge in hand, a technical team updates everything inside your HubSpot deployment in response to real, hard data. Knowing where to get that data and where to make actionable conclusions that will work for your company is where many companies fall short and revert to old, inefficient — but familiar — methods that starve results.
Working with a HubSpot Partner Bring a Broader Perspective
You know your business — but you know your business from the inside. It can be hard to shift your perspective back and take in everything. The outside perspective a HubSpot partner can bring to your business can be extremely valuable. They’ll come in looking to understand your business, and with that outside context, they’ll be able to spot opportunities you may not even know are there.
Let’s say you’re a software vendor that’s seen some decent conversion based on having a free trial. Your instinct might be to go all-in on that.
But a HubSpot partner might bring fresh ideas informed by working with companies in similar situations. They might identify that with other companies, they’ve seen that it’s usually worth testing how well people doing going from free to paid compared to getting them booked directly for a demo — getting that extra step of investment is sometimes better for your overall revenue.
You Know Your Business — Focus There
Again, you know your business, and your time is probably best spent working on and refining the core processes that deliver the product or service. If you’re a software developer, develop the software. If you’re in construction: build things.
Working with a HubSpot partner means you waste less of your time trying to manage an internal team and diverting your expertise away from where you can truly drive the most value. Definitely collaborate — but use a HubSpot partner to manage HubSpot.
Say, We’re a HubSpot Partner…
Actually, we’re a HubSpot Platinum Partner! We’ve helped more than 70 B2B organizations across Canada and the US achieve their revenue growth goals by deploying sales, marketing, and service playbooks proven to produce value. Want us to put our magic to work for you? Contact us now — or learn even more about our Marketing Enablement service right now!
